Have you ever felt that there is more to life than the daily gruntwork? Then, you are not alone. This is where lifestyle brands come in. Lifestyle brands in the USA dominate the fashion industry globally. They offer products and services that cater to your interests and passions, making your life not just functional, but fun and stylish too.
Think about all those amazing trends blowing up on TikTok lately, like the ‘Coastal Grandmother’ aesthetic or the effortlessly chic “Vanilla Girl” look. Those trends are all part of the lifestyle trends , where people express themselves through what they wear. Cool lifestyle brands in the USA get this. They encourage you to rock your favorite gear and connect with others who share your vibes. Famous brands in the USA such as Nike, Under Armour, and Ralph Lauren have been in this game for long, successfully creating holistic brand experiences.
According to the ‘2024 Consumer Research’ survey, in which 2700 respondents from the USA and UK participated, 73% of consumers are not willing to compromise on quality. USA occupies a prominent position among the major players in the global fashion and lifestyle industry.
Let’s have a look at the top 10 lifestyle brands in the USA that have significantly influenced American style, shaping trends and driving consumer desires globally.
Top 10 Lifestyle Brands in the USA
Lifestyle brands in the USA offer products and services that improve the quality of life of the consumer by catering to their interests like sports, fashion, and home decor, often establishing a strong brand image and loyal customer base. In this post, we will break down the renowned brands in the USA that cater to the needs of the global lifestyle market.
1. Nike
Nike, renowned for its ingenious designs, top-tier endorsements, and iconic “Just Do It” slogan, is a dominant face in American sportswear and streetwear styles globally. It is the largest supplier of sportswear, apparel and sports equipment around the world, with an annual revenue of around $ 51.220 billion in 2023, citing 9.7% growth from 2022. Nike Inc., founded in 1964 by Bill Bowerman and Phil Knight, was initially named ‘Blue Ribbon Sports’. This global sports company is headquartered in Oregon, US. Named after the Greek Goddess of Victory, Nike sponsors prominent athletes and teams and is known for its Swoosh logo.
2. Ralph Lauren
With its Polo line and magnificent runway collections, Ralph Lauren, a renowned lifestyle brand in the USA, has been able to present an elegant aesthetic that appeals to the luxurious lifestyle. Ralph Lauren Corporation was founded by American fashion designer Ralph Lauren in 1967. Ralph Lauren Corporation, which is headquartered in New York, is a global leader in luxury lifestyle products, primarily focusing on apparel, footwear, home decor, fragrances, and accessories. Ralph Lauren, a renowned brand in the USA, offers classic yet modern designs reflecting the American spirit, suitable for all ages and tastes, making it a popular choice for fashion. Ralph Lauren continues its legacy in fashion and sports by revealing Team USA’s opening and closing ceremony parade uniforms for the 2024 Summer Olympics in Paris.
3. Old Navy
Old Navy revolutionized fashion with affordable, fabulous options for your whole family. It has reached a milestone of $1 billion in sales in four years and has become one of the world’s largest apparel brands. This popular American clothing brand owned by Gap Inc. is headquartered in San Francisco, California. Founded in March 1994, Old Navy is a popular American clothing brand owned by Gap Inc.Originally launched as Gap Warehouse, it transitioned to its current name to establish a distinct identity. Soon, this lifestyle brand in the USA became a household name.
4. Levis
Levi Strauss & Co., a notable lifestyle brand in the USA, has been a global brand since the mid-1800s. Known for its signature denim pants, this American clothing company has remained a dominant force in fashion and lifestyle for over a century. This iconic brand offers a diverse range of casual wear and accessories. Its commitment to sustainability and ethical standards has made it a popular choice among fashionista. This leading global apparel company is known for denim jackets, pants, shirts, skirts, tailored slacks, belts, and hats.
5. Gap
Gap Inc., founded in 1969 by Donald Fisher and Doris F. Fisher, is headquartered in San Francisco, California. Originally named Pants and Discs, the first Gap store sold Levi’s jeans along with records and tapes. However, Doris Fisher decided to name it “The Gap”, meaning bridging the “generation gap.” Over 50 years later, Gap has become a household name, synonymous with comfortable denim and a wide range of clothing, accessories and personal care products for the whole family. They even care about the planet and fair treatment of workers.. Plus, with brands like Athleta, Old Navy, and Banana Republic under their umbrella, Gap Inc. is a one-stop shop for all your clothing needs. No wonder they are the biggest specialty retailer in the USA, serving a plethora of consumer segments. The net market value of Gap Inc, as of June 2024, is about $ 9.20 billion (approx.).
6. Michael Kors
Ever felt like adding a touch of grandeur into your daily life? This American fashion icon, established in 1981, offers a range of products for both men and women. From the luxurious Michael Kors collection to the more accessible MICHAEL Michael Kors line, there’s something for everyone. Michael Kors is not just limited to clothing; they provide luxurious handbags, shoes, watches, perfumes, and much more with a dash of elegance and a sporty edge. This premium lifestyle brand in the USA not only showcases luxury but also exudes sophistication.
7. Coach
Coach is an American luxury brand rooted in New York style with a rich heritage of artisanship and unique designs. Its prominence in the global fashion market is attributed to its original American attitude, fine leather goods, custom fabrics, superior product quality, and customer service commitment. This luxury brand in the USA, founded in 1941 in New York, is well-known for its leather goods, including handbags, luggage, modern accessories and apparel. Many of its products are liked by people because of their durability, innovative designs, and affordable prices. Coach’s business strategy focuses on developing trendy, elegant pieces, emphasizing on artistry and sophisticated designs. Despite avoiding fashion fads, the brand’s reputation is built on its sturdy, functional handbags, which are long-lasting.
8. Tommy Hilfiger B.V.
Tommy Hilfiger, an American brand that’s been around since 1985. Founded by designer Tommy Hilfiger himself, the brand took inspiration from both coasts of the US, mixing classic East Coast styles with a touch of relaxed West Coast vibes. Tommy Hilfiger isn’t just about clothes, they also manufacture fragrances, home decor, footwear, and accessories – basically, everything you need to put together to complete a fab look. Tommy Hilfiger, renowned for its iconic red, white, and blue logo and timeless designs, offers versatile clothing suitable for various styles and events.
9. Under Armour
Under Armour, another renowned lifestyle brand in the USA was founded in 1996 by Kevin Plank. Originally focused on creating innovative, sweat-wicking shirts, this brand has grown into a global sportswear brand in the USA. Headquartered in Baltimore, Maryland, Under Armour is a familiar name for athletes and anyone who loves to stay active. It has been ranked #2 in the textile, clothing, and luxury goods category by Newsweek.
10. Calvin Klein
Calvin Klein, a renowned fashion brand in the USA is all about innovative designs, minimalistic aesthetic, and bold ad campaigns that turn heads. Founded in 1968 by Calvin Klein and Barry Schwartz, this lifestyle brand in the USA, isn’t afraid to push the envelope. Through their bold style statement, this fashion brand in the USA has been able to capture the hearts of fashion lovers globally. This lifestyle brand is not limited to clothes, they cover everything from innerwear and handbags to shoes, perfume, cosmetics, and even ready-to-wear collections. They basically have everything you need to put on a trendy and elegant look.
Among these top 10 lifestyle brands in the USA, which is your favorite brand? Do let us know in the
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